What makes a logo design effective? To pass the good design test, your logo should absolutely check off a few boxes. In this article, we will discuss these boxes in terms of rules.
So, without further ado let’s discuss the cardinal rules of logo design in detail.
Are there Rules in Logo Design?
The following are the essential guidelines to follow: Use colors that are close in hue on the color wheel (e.g., red, orange, and yellow hues for a “warm” palette).
Use hues that aren’t too brilliant to the point of being uncomfortable to look at. In addition to color, the logo must be legible in black & white, monochrome, and color combinations.
Top 5 Rules of Logo Design
Uniqueness & Clarity
A logo is nothing more than a stamp that represents your business. Do these “stamps” look familiar to you? Your logo’s main purpose is to serve as a distinctive identification for your company, and that’s all.
People frequently tell me that their logo should “wow” them. The objective of a logo, on the other hand, is to identify who you are…sort of like your own name.
Take, for example, Nike’s insignia. It isn’t glamorous in the least. It is, however, a highly distinct and instantly identifiable emblem — purpose achieved right?
Be Simple Yet Vibrant
Logos that are simple are remembered better than those that are complicated. Logos with simple yet powerful motions are easier to remember.
Simple logos scale up and down considerably better than complex ones (will your logo still look nice etched on a pen?)
Think of a logo like Mcdonalds’ or KFC. Simple logos right? Yet they are remembered by everyone who has ever visited them.
Similarly, we have Nike’s logo that we just discussed above. It is another simple logo that you can use.
Apple logo design is another great impression that you can use. To be distinctive, logos do not need to be overdone. When it comes to logo design, less is usually more.
Single Color Rules
Would you recognize your brand if it was just painted in a single color? This is unquestionably a logo design best practice.
Consider being a sponsor of a 5k event, and the graphic designer wanted to place your logo on the back of a T-shirt as a sponsor (and the shirt was going to be printed as a one-color job).
Is it possible for the designer to work with the logo you send?
Similarly, the single-color logo can be used anywhere and at any place without tinkering with the design.
We just discussed the Apple logo. It is a simple, single-color logo that can be used on any device type with ease.
Similarly, we also have a Toyota logo that is in a single metallic color. These are just two examples of logo designs that ensure that logos are identifiable, unique, and creative.
Scalability is Priority
Would your logo still be readable if it was shrunk to fit on a postage stamp? Your logo should look well in both small and big sizes and across a range of mediums.
The “business card/billboard rule” is an excellent guideline: your logo should look well on both.
That is why companies use vector images for logo designs. Vector images can be scaled to any level without getting ruined. A vector logo ensures complete scalability for the users.
Always Get Vector
The very first four “Your logo should” bullet points focused on the logo’s design. This is a more practical aspect of the discussion.
You should also own the “vector” version of your logo if you had it professionally produced.
When I ask for a client’s logo, many of them send me a jpeg, which I can only utilize in a few situations.
A vector representation logo, often in the “.ai” or “.eps” format, is what I actually need as a visual artist. As a result, there is no loss of quality as I scale it up or down (depending on the application).
Similarly, even if you are not a visual expert, you can get the Vector image and use it for any sort of scalability later on. Since the logo is something you can’t change later.
It is important that you ask the logo designer to offer it in AI, EPS, and SVG formats.
This ensures that other graphic designers you employ in your business can also use the same logo design without making any major hiccups.
The Originality of the Logo
These days, there are several inexpensive and easily available ways to produce logo designs, such as licensing logos or, even worse, utilizing clip art or royalty-free symbols.
If you actually want to build a brand with worldwide influence and profitability, I strongly advise you to avoid these low-cost methods.
You should also make absolutely sure that the colors, typefaces, and emblems you choose in your corporate identity are distinct from those used by your rivals.
One of the primary reasons for not starting the branding with a logo design is to guarantee that it is compatible with your company’s and brand management.
You’ll want to make sure that your brand’s personality matches the appearance and feel of your logo and other brand pieces.
For example, if your brand includes the word “elite,” but your logo design is shabby, it will not seem aligned.
How Logo Design Rules Help Create Better Designs?
As you can see, logo design rules are there to help designers add novelty and genuinely to any logo design they create.
The logo is an identity of any brand. It requires persistence, clarity, innovation, and uniqueness; In short, it requires creative work.
The logo design rules not only act as a checklist for new logo designers but also guiding principles for any graphic artist that is looking to create a logo design for their desired brand.
Global businesses invest in brand standards that govern the use of all of their brand aspects, including colors, fonts, pictures, grid systems, tone of voice, and, yes, logo design.
The rules we just mentioned can refine these standards and bring more clarity to the brand image.
Get Your Logo Made by Experts
If you are looking for a creative team that can get your unique logo design up the ground, then we have the right experts available.
Get in touch with our experts and see how they can help you create unique and inspiring logo designs.