An embossed logo on stationary is one of the best ways to promote your company, no matter what that may be. The logo will be embossed onto the front of the envelope, which will appear pristine, neat, and professionally done.
Many people look at envelopes as an advertisement for your business. If you’ve got a good-looking envelope in your office, chances are high that people will notice it and give you a call about your products or services.
How Embossed Logo Acts As A Promotional Tool?
An embossed logo on stationary is a great promotional tool that will help to give your brand a professional look. Your logo will pop up at their office every time they open the letterhead. It’s also a good idea to put the logo on business cards as well.
Business cards are often used for the occasional business contact or to update potential clients about your company. You want to have a professional looking card in your wallet or on your desk at all times.
Factor To When Choosing An Embossed Logo For Your Stationary
How Visible The Logo Will Be:
There are some things that you need to think about when choosing an embossed stamp for your letterhead and stationary. The first thing is to think about how visible the logo will be. If you are thinking about a large scale, multi-colored logo, then this is probably not a good option for you.
You want the logo to be subtle, but noticeable enough that people take notice. There is no reason to have a big, bright logo on your business stationery when small, easily seen graphics are available.
Color Of The Ink.
Another important factor to consider when choosing an embossed logo for your stationary is the color of the ink that is used. Most companies choose a black ink that is smudged onto the front of the envelope.
This is something that can be easily removed, but it does take away from the appearance of professionalism. Your embossed logo may only look good if you do not have this problem. A better choice would be to choose a high quality white ink, but there are many options available if you want to choose another color.
Font Size:
You can find embossed logos in almost any size. If you are someone who is constantly doing business in different areas, then choosing a larger font with a unique design may be more appropriate than a smaller, more detailed logo.
It is also possible to get an embossed logo that is smaller, with more detail, but in a different color.
Finding The Right Design
The most difficult part of choosing an embossed logo for your stationary is finding the right design. It is easy enough to just go online, pick out a template, and get that new logo printed up.
However, there are certain things that you want to consider before printing anything. Make sure you know the exact logo that you are going to choose. You will need the exact size and shape of the embossed logo.
Think about the cost of the ink. Choose a high quality ink with a decent price. If you cannot afford to spend a lot of money on the ink, choose a low-cost embossed logo that can still look really great.
It is important to remember that your logo will be permanent so you have to make sure that it will represent your business well. A badly designed embossed logo will not be attractive in a corporate setting. Your customers will perceive your company to be very amateurish.
There are some other things that you need to think about as well. If you have a logo that has changed over time or is no longer current, you may not want to use that version. You can choose to use a completely different design that is more up to date. Talk to a professional embosser about what you would like.
