EU Cookie Policy
This EU Cookie Policy explains how atechsavvy.com uses cookies and similar technologies in line with the ePrivacy Directive (Directive 2002/58/EC as amended) as implemented in Member States, and the GDPR / UK GDPR consent standards. It should be read with our Privacy Policy.
1. What cookies are
Cookies are small text files stored on your device. Similar technologies include localStorage, pixels, SDK identifiers, and scripts that access device storage. Under ePrivacy Article 5(3), storing or accessing information on a user’s terminal equipment requires prior consent unless the technology is strictly necessary to provide a service you explicitly requested or to carry a communication.
2. Consent standard we follow
Where GDPR applies, consent must be freely given, specific, informed, and unambiguous, demonstrated by a clear affirmative action (GDPR Articles 4(11) and 7). In practice for 2026 enforcement trends this means:
- Non-essential cookies (analytics, advertising, social tracking, personalization) do not run before you opt in.
- Reject is offered with equal prominence to Accept on the first layer of our banner—not buried behind “manage preferences” alone.
- Scrolling, closing the banner, or continued browsing is not treated as consent.
- You can withdraw consent as easily as you gave it via the footer “Cookie Settings” link.
- We keep a record of your choice in localStorage (timestamped preference object) so the Site can honor it on later visits.
3. Categories we use
Strictly necessary
Required to deliver security, load balancing, remember your cookie choice, and provide core page functionality. These do not require consent under the ePrivacy “strictly necessary” exemption when narrowly used for that purpose.
Preferences
Optional features that remember interface choices. Used only with consent when not strictly necessary.
Analytics
Helps us understand aggregate traffic (popular articles, devices). Non-essential; blocked until Accept.
Advertising / AdSense
Enables Google AdSense and similar partners to serve, measure, and—when allowed—personalize ads using cookie identifiers and device data. Non-essential; blocked until Accept. Partners may set their own cookies subject to their policies and your choices.
4. Google AdSense and third-party vendors
If you Accept, advertising vendors may process identifiers to deliver interest-based ads and measure campaigns. You can also control Google personalization at adssettings.google.com and industry tools such as YourOnlineChoices. Rejecting Site cookies stops our consent-gated tags from loading; it does not automatically delete cookies already set by third parties—clear those via your browser if needed.
5. How to manage cookies
Use our banner (Accept / Reject) or Cookie Settings anytime. You may also delete cookies in your browser. Blocking all cookies may affect essential functions such as saving preferences.
6. Retention
Consent records stored locally remain until cleared. Individual vendor cookies have their own lifetimes (session to multiple months) as set by those vendors. We review cookie lists when ad stacks change.
7. International visitors
If you access the Site from outside the EU/EEA/UK, other rules may apply; see our USA Cookie Policy for California-focused disclosures. Where both regimes could apply, we apply the stricter consent gate for non-essential advertising tags.
8. Contact and complaints
Questions: contact@atechsavvy.com. EU/UK users may contact their local data protection authority. We will cooperate with lawful inquiries.
9. Updates
We update this Policy when our cookie use or legal guidance changes. Material changes will be reflected in the banner copy and the date above.
10. Additional transparency
Because advertising technology evolves quickly, the exact list of vendors active on any given day can change when Google or other partners rotate creatives. Our consent gate is purpose-based: until you Accept, scripts categorized as advertising or non-essential analytics are not authorized to run from our consent controller. Essential delivery of HTML, CSS, and first-party preference storage remains allowed. If you believe a tag fired incorrectly before consent, contact us with the page URL, approximate time, and browser so we can investigate.