60% of the customers like gifts like the packaging. 40% of the online shoppers like premium packaging. 50% are obsessed with packaging.
This suffices to say that packaging is the best way to promote a brand, boost sales and build excitement in customers.
Here is a complete guide on selecting the right custom packaging for products.
Why go custom?
It creates a memorable brand experience. Custom packing boxes are the best option to make a first impression.
They allow unique packaging that wow the customers. Such techniques make them feel special. It pumps up brand loyalty.
Where to begin?
There are two major types of customized packaging boxes. They are fully customized boxes and printed customized boxes.
The fully customized boxes include lots. This sets them apart from the competitors. It includes dividers, inserts, stylish print designs, tissue paper, bags inside, etc.
They are best suited for sellers looking for options to provide the best unboxing experience to their customers.
It is expensive. The cost of these boxes depends on colors used for printing, box material, inserts and dividers included, and many more.
The printed customized boxes are less expensive. It creates a less unboxing impact on the customers.
What to choose?
Always fix the budget before making the choice. Pick the right size. Add dividers, fancy designs, and inserts. Use the inner flap of the shipping boxes wisely. Include unboxing instructions in the flap or use the space to promote another product or use it as a discount coupon. A fully customized packing box is certainly expensive. But it offers a custom package that reflects on the sale.
How to design?
Try to incorporate the company logo and brand colors in the box. This promotes brand awareness. And also, will help people remember the brand. The design cost is decided by a few factors such as printing plates, cutting dies, die lines, flute lines, and minimum orders. Also, the printing cost is less for bulk orders. Get a sample proof of the design before finalizing it.
How to choose?
Always make the choice by industry. For instance, a packaging box for a refrigerator has to be rigid, durable, water-resistant, corrugated, and strong to protect.
On the other hand, lipstick or nail polish should be packed in a cute, highly ergonomic, and innovatively designed bag.
Also, there are display packaging bags for shelved products and eco – friendly boxes for environment lovers.
There are food–safe boxes, gift boxes, and metalized boxes. Make the choice based on the product it will carry.
What if I am on a tight budget?
Not every seller has the budget to invest in packaging. In such cases print logos on the sides of the boxes.
Use stickers. Keep the design simple. Go for a basic style. Focus on the quality of the packaging to gain customers.
The Four Crucial Questions
Answer these questions before finalizing the box. What is the product? Who is gonna buy the product? Why are people buying the product? How are people buying the product?
While answering What is the product? Include, what you are selling? How big is the product?
Is the product delicate? What is the material used in making the product? Select the box based on these answers.
While answering Who is to buy the product? Include, Is the product specially designed for men or women or for both?
Is it for people who are environmentally cautious? Is it for adults or children?
While answering How are people buying the product? Include, Is the purchase made online? Or in a brick-and-mortar shop?
Will I put it on my display shelf? Will the customer purchase it in a supermarket?
While answering Why are people buying the product? Include, what is the use of the product? For instance, if the product is a coffee powder go for an open and seal packaging.
This avoids the need for containers. Is it for long-term use or short-term use? Is it for the office or home?
Factors to Focus
Focus on color, fonts, logo, and the content that goes on the packaging. Use attractive images, barcodes, association marks, and nutrition information.
Some products require temporary content. For instance, foods and cosmetics should carry expiration dates and manufacturing dates.
Such information should be printed directly on the packaging. Leave enough space for such sticker information.