Video marketing provides you with unique possibilities and advantages for connecting with visitors and converting them to consumers.
About 63% of organizations have started employing video content marketing, according to statistics from Wyzowl. Of those surveyed, 82% believe visual content is an essential aspect of their overall strategy.
Video is fast evolving and is expected to reach new levels sooner than anticipated. This trend is spurred by the fact that 83% of organizations believe video marketing provides a high return on investment.
Integrating advertising into your company’s internet approach will do more than keep you up to date. It provides significant benefits that printed material does not.
Creating videos online enables your business to make a memorable, personal connection with your audience.
You may utilize it to show visitors that you’re more than a faceless internet business and connect with them on an intimate level. This results in more reach, trust, and profitability than relying just on written material.
Video marketing is among the most recent additions to a company’s marketing toolkit. So you may still have reservations.
Is it truly worth it to use videos to promote your company? Do you have the necessary resources to generate and sell video content?
5 Reasons Why You Should Utilize Videos To Market Your Company
Reason 1: Gain a wider reach through SEO
Expanded reach is among the most essential advantages of video marketing. By creating videos online, your business can gain access to free, massive traffic sources from apps such as YouTube, Daily Motion, and Vimeo.
It’s perhaps the most cost-effective method for spreading the word about your company.
Viewers may easily embed the films you create on their websites and distribute them via email or online media. Social media users are also significantly more ready to share video material than they are to share text-based stuff.
If you employ videos, your viewers will scroll for a longer time on your site. As a consequence, more exposure builds trust and notifies websites that your website contains excellent content.
You’re 53 times more probable to rank #1 on Google if you have a video on your website. The number of effects videos have on your search engine ranking has expanded dramatically after Google purchased YouTube.
Reason 2: Increases the impact of customer testimonials
Customer testimonials are essential for establishing trust and increasing the chances of visitors becoming clients.
As compared to you persuading visitors to conduct business with you on your own, smart, strategic testimonials urge them to do so in a better fashion.
According to a poll conducted by video review website EXPO, customers trust customer recommendations nearly 12 times more than remarks made by businesses themselves.
Textual testimonials are preferable to none at all, but testimonials via videos greatly outperform written testimonials.
Users who are skeptical are convinced that the individuals you portray as happy clients are genuine and delighted with your company.
Because video testimonials are tough to falsify, it dispels concerns about corporations fabricating testimonials and utilizing stock photographs. Video testimonials are also far more approachable than textual ones.
According to VideoGenie’s Justin Nassiri, viewers spend approximately 100 seconds viewing video testimonials, which is far longer than the brief glimpses they give to printed testimonials.
Reason 3: Videos can explain a variety of concepts
If you’re attempting to explain a complex concept, create videos online, especially animated movies. Animation has the power to bring ideas to life in a way that neither text nor live video can.
Furthermore, monotonous talking heads are no longer sufficient to cut through the cacophony. Animated videos are the ideal blend of pleasure, nostalgia, and ease of use. They’re also effective.
Are you preparing to launch new products or services? Make a video to demonstrate how it works.
Users claim they’ve viewed an explanation video describing enough about a service or product 98% of the time instead of skipping it.
As a result, 45% of companies that employ video marketing have an explanatory video on their main page. About 83% of these firms believe their homepage explanation video is successful.
Reason 4: Videos are easy to retain in memory
Do you recall the last time a Google AdWords ad appeared in your browser?
No?
Every day, we are bombarded with dozens of commercial messages on the internet. The majority of them go unnoticed.
Banner advertising is getting increasingly blinding to Internet users; our minds subconsciously disregard them.
Even if text-based material succeeds in capturing our attention, there’s a good chance we won’t remember it or act on it.
Video content is not only an excellent tool to impart knowledge, but it’s also quite easy to consume.
Life is just too chaotic these days to dedicate time to reading long product descriptions or conducting in-depth research on services. Before making a purchase, today’s buyer wants to see a company’s product.
The fact that video appeals to people are one of the most persuasive reasons to employ it in your digital marketing.
Reason 5: Show brand personality
Video is one of the most effective methods to infuse persona into your marketing communications, develop trust, and emotionally connect with consumers.
Written material usually comes out as monotonous and impersonal. It’s similar to watching paint dry in terms of excitement.
Then there are marketers that go all out, promoting and underlining everything in big letters. In the process, visitors are utterly turned off. Visitors prefer to conduct business with people they know, admire, and believe in.
Even if you’re a legitimate company with a fantastic product, masquerading behind a corporate logo and generic online material blends you in with the poor competition.
For example, in a video ad, the creator of Dollar Shave Club wasn’t hesitant to display his face, flaunt his eccentric side, and engage with viewers in a lighthearted way.
This film, which is a marketing video, has almost 15 million YouTube views and 650,000 Facebook likes! Visitors are significantly more likely to recall “the video of the humorous guy selling razor blades” than they are to remember a text ad.
Conclusion
Video ads are becoming more accessible and economical. Video usage is increasing in part due to technological advancements, but it’s also because it’s simple to disseminate over the world.
Creating video content for your company involves both creativity and understanding of the human psyche. The combination of these elements allows for the creation of true advertising miracles at a low cost.
In just a few moments, emotionally charged, innovative video advertising may travel across the world over the Internet, garnering millions of views. And that is precisely the goal of video marketing: only the most innovative survive!
