There is no doubt that Instagram is one of the most prominent social media marketing platforms that help businesses improve their brand visibility and expand their customer base.
It doesn’t matter if you run a small business or a large enterprise, Instagram is a lot more than just a trend. In fact, it is one of the most important marketing platforms that every business marketing strategy should have.
Well, more than 1.3 billion people are active on Instagram. If done strategically, Instagram marketing can help you reach out to your targeted audience, increase your engagement rate, and bring in more sales.
Gone are the days when Instagram was used to be a photo-sharing social media application only. Today, Instagram has become a fast-growing social media advertising platform that helps businesses maximize profits.
Although, despite being one of the best social media marketing platforms, many businesses still struggle with increasing brand presence and engagement on Instagram. Want to power up your brand identity on Instagram?
key tips to help you shine your business on Instagram:
In simple terms, consistency is the key on Instagram. In order to get desired results, you need to maintain a regular posting schedule and build a consistent user experience for your prospective customers.
This helps you keep your feed stays fresh and engaging. Apart from this, posting at the right time is also important.
Thinking about how to know the best posting time on Instagram? Honestly, there is no magic trick for this! However, you can check Instagram insights to determine the best time when your followers are most active.
In this way, you can improve your post reach and increase your engagement rate.
Choose the Right Hashtags
Hashtags are very important to categorize your post on Instagram. They help users discover your content on Instagram. Using relevant hashtags in your posts can help you get more reach and increase your follower base.
Technically, you can add a maximum of 30 hashtags in a post on Instagram. However, you shouldn’t stuff your posts with irrelevant hashtags.
Going overboard with the hashtags can make your profile look spammy, which directly affects your engagement rate.
Keep in mind that hashtags are assets of your Instagram marketing strategy. Therefore, you should use them wisely.
Leverage the Power of Stories
“Instagram Stories” is an incredible way to increase your brand awareness and boost your engagement rate. Clearly, if you are not leveraging the power of “Instagram Stories”, then you are missing out on a huge opportunity to connect and engage with your targeted audience.
In this tech-savvy world, internet users expect an authentic connection from businesses or brands they follow. You can connect and interact with your targeted audience through “Instagram Stories”.
It is a great way to humanize your brand, initiate conversations, and boost the engagement rate. If you haven’t incorporated “Instagram Stories” in your marketing strategy yet, then it’s high time to focus on it.
Focus on Influencer Marketing
When it comes to improving your brand visibility on Instagram, you can’t skip influencer marketing from your Instagram marketing strategy.
Influencer marketing can help you increase your brand awareness, build trust among the audience, improve engagement rate, and boost sales. From fashion to finance and tech to education, influencers exist in every industry.
Partnering with a relevant influencer can help you expand your customer base. In order to start influencer marketing, all you need is to find an influencer under your niche.
If you have a low budget, then you can collaborate with micro-influencers with an engaging follower base as well.
Utilize Instagram Live
“Instagram Live” is an excellent way to engage and interact with your audience in real-time. It is a great technique to connect directly with your followers, build engagement, and increase trust.
In simple terms, “Instagram Live Stream” breaks the barrier between you and your follower base. So, if you are not using this amazing Instagram marketing technique yet, then it’s high time to incorporate “Instagram Live” as your marketing strategy.
Tone Done Self-Promotional Content
It’s no secret that the ultimate goal of every business is growth. However, too many promotional posts lead to a negative impact on your brand presence.
According to a recent survey report, 46 percent of users unfollow a brand if they find too many promotional posts. In order to get desired results from Instagram marketing, you need to promote your offerings smartly.
Focus on creating relevant and engaging content to boost your business growth on Instagram.
In the Nutshell!
Clearly, having an impactful brand identity on Instagram is crucial for every business today. It helps you reach your targeted audience, increase engagement rate, and boost your sales.
However, you need to craft a goal-oriented Instagram marketing strategy to supercharge your brand identity and acquire desired results.
Sachin Agrawal is an Enterprise Architect and heads up Business & Technology at Tarika Technologies. He carries the expertise and a flair for writing on Management Consulting, Software & Analytics, and Digital Media.
Apart from distilling his technical ideas into creating innovative solutions, he is a practitioner of Haidong Gumdo and at his leisure, taps the Cajon and strums his Guitar! You can connect with him on LinkedIn.